October, the money
This month in one paragraph
Revenue came in at $84,200, up 11%, and because the brunch bookings filled tables that were already staffed, almost all of that growth reached the bottom line: net profit $9,860, the best month this year. Food cost held at 32% of sales. The one thing to watch is catering invoices: $6,400 is outstanding and two are overdue. Marketing cost 3.2 cents for every dollar of revenue.
What we are doing next
- 1Switch catering invoices to card or ACH on delivery through Stripe; the two overdue ones get a reminder today.
- 2Move the Saturday second barista start from 7 to 8 a.m.; the first hour runs at a loss on the POS data.
- 3Set aside $2,500 for December payroll tax now, so the holiday week does not squeeze cash.
Revenue and expenses by week
What this means
Expenses barely moved while revenue climbed, which is what you want: the extra brunch covers were served by staff already on shift. Week five is three days, so both lines drop.
Revenue by channel
What this means
Delivery apps keep about 25% of each order, so $11,900 of app sales is worth roughly $8,900 to you. Every order moved from an app to your own website is worth about three dollars more. That is why the website ordering button sits at the top of every post.
Where the money went
- Food & drink32%
- Labour33%
- Rent11%
- Marketing3%
- Utilities & other9%
- Profit12%
What this means
Food and labour together are 65 cents of every dollar, which is normal for a cafe. The lever that moves profit fastest is labour on slow mornings, not the food cost.
Break-even this month
What this means
Rent, payroll, insurance, and software were paid for by the 19th. In September it took until the 23rd. The earlier this day lands, the more of the month is profit.
Catering invoices
| Client | Amount | Due | Status |
|---|---|---|---|
| Brightline Offices | $2,100 | Oct 14 | Overdue 17 d |
| Park Slope Montessori | $1,450 | Oct 25 | Overdue 6 d |
| Dumbo Architects | $1,900 | Nov 8 | Due |
| Greenpoint Clinic | $950 | Nov 12 | Due |
| Atlantic Law | $2,300 | Oct 3 | Paid |
What this means
Catering is your highest-margin channel, but only once the invoice is paid. Reminders go out automatically at 3, 7, and 14 days from the dashboard; the two overdue ones were sent this morning.
Connected sources
How this works
Each source is connected once with your own login through its official API (QuickBooks, Square, Stripe, Gusto, and Plaid for the bank). We never hold your passwords. A scheduled job pulls the numbers every night into your private database and reconciles them, so the marketing dashboard and this page always agree.
Marketing, in money
Waiting for you
- Approve ACH-on-delivery for catering Review
- Confirm Dec payroll tax set-aside Review