October, the money
This month in one paragraph
Revenue reached $312,400, up 6%, with the Family Dinner Deal driving a record delivery month. The catch is that delivery apps took $21,900 in fees, so delivery grew faster than profit did. Net profit was $28,900, or 9.3%. Payroll stayed flat, food cost crept up half a point on chicken prices, and catering invoices are mostly current with $14,200 outstanding.
What we are doing next
- 1Push the Family Dinner Deal toward direct ordering with a $3 website-only discount; it is still cheaper than the app fee.
- 2Re-quote chicken with a second supplier before the holiday volume locks in November pricing.
- 3Take 50% deposits on holiday catering orders over $1,000 through Stripe.
Revenue and expenses by week
What this means
Revenue grew every week while expenses grew more slowly, so the profit gap widened. Week five is three days, so both lines drop.
Revenue by channel
What this means
Delivery apps are the second-largest channel and the most expensive one: $87,600 in app sales became about $65,700 after fees. Every $10,000 moved to website ordering is worth about $2,200 more.
Where the money went
- Food & drink39%
- Labour31%
- Rent8%
- App fees7%
- Marketing2%
- Other4%
- Profit9%
What this means
App fees are now almost as large as rent. They are also the only cost on this list that marketing can shrink directly, by moving orders to your own site.
Break-even this month
What this means
Rent, payroll, insurance, and loan payments were covered by the 21st, two days earlier than September. The holiday catering deposits should pull December's date earlier still.
Catering invoices
| Client | Amount | Due | Status |
|---|---|---|---|
| Northfield Logistics | $3,400 | Oct 22 | Overdue 9 d |
| St. Mary's Parish | $2,800 | Nov 6 | Due |
| Lakeside Dental | $1,900 | Nov 10 | Due |
| Harbor Realty | $6,100 | Nov 15 | Due |
| City Youth Hockey | $4,200 | Oct 9 | Paid |
What this means
Holiday catering will triple this list in November. Deposits on orders over $1,000 keep cash steady and cut the chasing in half.
Connected sources
How this works
Each source is connected once with your own login through its official API. We never hold your passwords. A scheduled job pulls the numbers every night into your private database and reconciles them, so the marketing dashboard and this page always agree.
Marketing, in money
Waiting for you
- Approve the $3 website-only discount Review
- Approve 50% catering deposits Review